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At Coolfire Media ideas, execution and results are the pillars of our company. Based in St. Louis with clients throughout the country, we work in collaborative teams of strategic and creative people to deliver integrated digital media.

Our clients take all shapes, sizes and have a vast array of needs. They are agencies, corporations, organization and entrepreneurs. The products we deliver range from strategic ideation to commercials, corporate and original film to websites and custom software applications.

At the end of the day, the only question we ask ourselves, “did we produce something great today?”



News:

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Whats New:

CFM Hits the Big Screen

CFM hit the big screen this week on multiple fronts at the St. Louis International Film Festival. We again created this year's trailer for the fest.  Check it out.

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On a separate note, CFM provided production services for the George Clooney film "Up In The Air" and received a sweet credit in the end title crawl. Additionally, our own Alicia Wetstein, made a starring role in a pivotal scene with George Clooney and Sam Elliot!


November 16, 2009, 1:15 pm

In The Middle

Brent recently finished a NASCAR Camping World Series racing spot for Jump Company. The sound design puts you right in the middle of the action....enjoy!  Click here to listen.


June 22, 2009, 1:39 pm

CFM on Facebook & Twitter

Just when you thought we couldn't be cooler... Coolfire finally launches our Facebook and Twitter pages today. Yeah.. we know, we consult our clients on social media almost every day. Guess we figured it was time to follow our own advice.  In all fairness though, who wants to go to a Facebook page that doesn't have anything worth looking at? Hope you'll agree it was worth the wait. Fan up or follow us at Twitter and Facebook today!


May 27, 2009, 11:02 am

PRSA Coolfire Presentation

Click here to download today's PRSA presentation delivered by David Johnson & Josh Hogan.


May 19, 2009, 11:15 am

Coolfire Media Launches Sensory Effects.com

Coolfire Media is excited to announce the newly architected, designed and developed St. Louis based Sensory Effects new website.  SensoryEffects is a specialty food ingredient manufacturing company. You can check out the new website at www.sensoryeffects.com.


April 24, 2009, 3:34 pm

Ashley Furniture goes Stop Motion!

Hoffman Lewis and CFM teamed up to deliver several highly effective spots for Ashley furniture utilizing stop motion animation.


April 24, 2009, 3:16 pm

Coolfire works with STIHL USA on web architecture & designs

In partnership with Red Letter Communiations, Coolfire Media was privelaged to provide new web planning, architecture and design work for the forth coming re-design and re-launch of the STIHLUSA.com website.


April 24, 2009, 3:16 pm

Get Your Buckle On!

The Seat Belt Dance was in full effect for this PSA produced by CFM in conjunction with Hughes Group.   CFM handled all production/post and composed the original music track.  Check it out here!


April 24, 2009, 3:14 pm

Army Motorsports

CFM recently produced several different videos for Momentum Chicago for their client The US Army. The videos featured Army sponsored NASCAR and NHRA drivers Ryan Newman and Tony Schumacher.


April 24, 2009, 3:14 pm

Six is A Serious Number

CFM and Adamson teamed up to create this :30 spot for On The Run.  CFM handled all production/post and composed the original music track.  Check it out here!


April 24, 2009, 3:13 pm

Coolfire Media Launches New 3D Interactive Maryville University Map

CFM recently launched Maryville University's new Interactive Campus map.  3D animation and Flash was used to deliver an engaging Interactive user experience. Check it out at... http://www.maryville.edu/about-campusmap.htm


April 2, 2009, 4:32 pm

The Ad Man Cometh

CFM's David Johnson was nominated for 2009's "Ad Man of the Year".  Click here to watch the video, then afterwards go here to cast your vote.


January 27, 2009, 2:38 pm

Javelin Launched!

CFM worked closely with Javelin to create a new brand identity, sales tools, sizzle video and website. Check out the new site at www.javelin-inc.com.


January 15, 2009, 10:57 am

CFM Walks with Relay & Saatchi

Coolfire's Interactive gurus once again teamed up with Relay and Saatchi & Saatchi to develop the I Walk Because website. The site was designed to allow those who are walking to find a cure for MS to post videos and photos about who they are walking for. Great cause. Great site. Check it out at www.iwalkbecause.org.


January 15, 2009, 10:56 am

CFM gives Vatterott/L'Ecole a New Look

Coolfire developed a new brand position and ad campaign for Vatterott College.  Vatterott owns L'Ecole Culinaire Cooking Institute as well and new campaigns were developed for them.  The spots were all shot on HD and highlighted potential students asking real questions about the schools.  Questions were answered by actual instructors of Vatterott and L'Ecole.  Spots are currently airing now across the country.


January 15, 2009, 10:54 am

Coolfire Media Launches Sensory Effects.com

CFM is privelaged to announce the launch of St. Louis headquartered Sensory Effects new website. Coolfire worked directly with Sensory Effects to re-define, architect, design and develop a fully comprehensive web presence for the specialty food ingredient manufacturing company. Check it out here at www.sensoryeffects.com


January 15, 2009, 10:50 am

Fergielicious!

CFM produced a rockin' new brand video to announce the new Fergie Footwear line for client Brown Shoe.  Video launched in December to rave reviews. Mike Kuhn cut to music by you know who.


January 15, 2009, 10:49 am

Coolfire Wins 3 Emmys!
Nominated in 4 categories, Coolfire Media brought home three Emmys this past Saturday! Coolfire's St. Louis Rams "I Believe" TV Campaign won the Emmy for Best TV Spot Campaign. CFM wrote, produced and directed the spots. Audio Engineer Brent Johnson was awarded for his overall Audio work and Kevin Johnson was awarded with an Emmy for his overall Editorial work.
October 6, 2008, 11:06 am

Emmy Comes Knocking
Coolfire received 4 Emmy Nominations for 2008. Nods went to CFM's - St. Louis Rams "I Believe" : Television Campaign - St. Louis Film Festival : Animation Category - Kevin Johnson : Editor Composite Reel - Brent Johnson : Audio Composite Reel Winners announced October 4th, 2008.
September 24, 2008, 7:27 am

Good Decisions
Coolfire Media worked with ad agency Advertising Savants and production company Bus 9, to create 2 30second PSA spots for the Department of Justice. Shot on 35mm utilizing a motion control rig, the shots seamlessly dolly through jail bars to reveal an inmate who has made a bad decision.
September 24, 2008, 7:26 am

It's time to get RETROLICIOUS!
It's that time of year again - The Annual Coolfire Fall Party. October 9th. This year we celebrate Retroliciousness. Live Breakdancers, old school video arcade games, and a very special guest at 9:30pm. RSVP at coolfiremedia.com/rsvp Dress: Think 80s
September 24, 2008, 7:25 am

Explore? Define. Exploit!
Over the past 6 months we have been creating extremely successful Brand DNA work on behalf of our clients on both the corporate side and the agency side. This process was developed by Tim Breitbach, our Director of Ideation Services. He calls this process Explore? Define. Exploit! For more information regarding the process, pricing and exact deliverables, contact Tim at tbreitbach@coolfiremedia.com.
September 8, 2008, 10:51 am

Whos New:

John Dames & Jason Stamp - Design Directors

An internationally recognized design directorial team, Dames and Stamp have dedicated themselves to bringing design to all mediums. From production, to motion design, to editorial, John and Jason  bring with them a bevy of broadcast and interactive experience with clients such such as Gucci, Pontiac, Karl Lagerfeld, HP and Virgin Mobile to name a few.  Check out their reel here. Check out the press release in Post Magazine here.


April 24, 2009, 3:19 pm

David Patrick Farmer - Research & Development

Also joining the Coolfire team is Dave Farmer or affectionately known as "Darf."  Darf worked previously with Dames and Stamp on new technology and development.  He will continue to work on projects with John and Jason as well as Coolfire’s Interactive team.


April 24, 2009, 3:18 pm

Alec Gleason - Sales / Account Manager

A young but seasoned veteran in sales, Alec brings a knack for spotting opportunity and problem solving mentality to the Coolfire Team.  He will be reaching out to new market segments for Coolfire and managing new accounts that he develops.  Please feel free to contact him at agelason@coolfiremedia.com.


April 24, 2009, 3:18 pm

Mike Rohlfing - Editor / Motion Graphics

Highly skilled in Final Cut Pro and After Effects, Mike offers another weapon to the already strong editorial and motion graphics arsenal.  Mike has jumped in head first and tackled all challenges put in front of him thus far.  Technically savvy, he also offers strong design and editorial skills.


April 24, 2009, 3:17 pm

Jim Border, Lead Interactive Developer
Jim is an all-around developer fluent in both front-end and back-end development languages and technologies. Jim rounds out Coolfire Media Interactive’s lead team by bringing an undeniable set of interface development tools, as well as a professional approach to production and production management. Jim works in concert with the rest of the CFM development team to design, code and execute quality interfaces and programs that meet the standards of our demanding clients.
September 24, 2008, 4:03 pm

Matt Johnson, Lead Interactive Developer
Matt has very strong abilities in both back end programming and front end flash animation and design. The whole enchilada...which is rare. He comes to us from his most recent assignment at the Post-Dispatch where he accomplished some pretty great interactive work. He earned degrees from the University of Kansas and Webster University in Industrial Design and Computer Programming, respectively. Additionally, Matt's got a lot of tools and likes to build stuff far outside the digital domain.
September 8, 2008, 4:20 pm

Pete Halliday, Production
Pete brings over 15 years experience in writing, producing & directing television programming, corporate communication tools, and commercials for both broadcast and web to his clientele. Pete has won numerous EMMYs, ADDYs and more than his share of poker pots, blackjack hands and $2 scratchers. Prior to Coolfire, Pete worked at Brainstorm Media in Columbus, OH and Petermann Advertising in the Florida Panhandle. Pete's nickname is "all good" because he delivers the goods, no matter how complicated the project or production.
September 8, 2008, 3:00 pm

Alicia Wetstein, Finance and Human Resources
Alicia joins the Coolfire gang from Relay, Inc., where she worked in client accounting for the past five years. At CFM, Alicia has helped flesh out the much needed arena of finance and HR. She is an amazing asset with her expertise in human resources and ability to make a variety of trains run on time.
September 8, 2008, 2:50 pm

Tim Breitbach, Director of Ideation Services
He is not quite new, but after a year we definitely figured out what he can do. Tim has a passion for storytelling and brand building through integrated content development, execution and delivery. His past experience as an agency founder and creative director in San Francisco make him the perfect fit. His career highlights include co-writing and co-producing Dopamine, a 2003 Sundance Award-Winner, being selected for FOX Television's New Voices program and creating documentary programming.
September 8, 2008, 11:42 am

Who Knew:

CFM Interactive Designer John Vogl featured in OMG

CFM Interactive Designer John Vogl was recently featured in an article for OMG Posters. Check out the article here!


July 8, 2009, 12:11 pm

Coolfire Media's Johnson and Hogan chosen to speak at PRSA May 19th

Integrating Digital Media Effectively. May 19th. Coolfire Media's David Johnson, vice president and producer, and Josh Hogan, director of interactive media, will demonstrate how PR professionals can capitalize on new trends in digital video. Hear how video is impacting podcasts, social networking, mobile, applications and other emerging media. Learn the right way and wrong way to execute digital media campaigns. Click here for more info.


April 28, 2009, 5:04 pm

CFM Raps!

DJ recently took the mic for an original music composition by Brent Johnson for the Seat Belt PSA (check it out here).  Not to be out done, Brent then took the mic and composed his own track in conjunction with Adamson Advertising for Six Is a Serious Number(Click here to hear it).  The two will go on tour in the coming months, with top billing still under discussion.


April 24, 2009, 3:19 pm

We Make Babies, Too!
These three gifts were delivered suspiciously close together. If one traces back roughly 9-12 months a pattern may emerge. We're not sayin. We're just sayin. What are we sayin? Adeline Anne Kuhn born May 8th to Annie and Mike "The Cutman" Kuhn. Judah's sister weighed in at 8 lbs 14 oz and measured 21.5 inches. Mason Ellis Sanderson, born June 13th to Jennifer Villapando and Eric "Kid Skills" Sanderson. Key stats: 8 lbs 5 oz, 22.5 inches. Aria Grace Johnson, born July 31st to Cherie and Brent "Sweet Music" Johnson. Ella's sister came into this world measuring at 8 lbs 6 oz and 21.5 inches.
September 24, 2008, 10:18 am

A day in the life

The new studio tour is online. Click here to take a look around.


September 23, 2008, 5:40 pm



Portfolio:

Your brand is on the clock 24 hours a day. So is ours. Check out the Coolfire Portfolio and watch the loops of our latest work. Just pick a program from the Program Guide within our Portfolio or Producer Reels.



The Place:

Located in a 10,000-sqaure foot space in the loft district of downtown St. Louis, we have created a great environment to work in. For clients and employees alike, the emphasis is on productivity, collaboration and enjoyment. The neighborhood features great restaurants, hotels and all the services you may need. There is convenient, validated parking directly across the street.



The People:

Our employees have found their way to Coolfire from all parts of the country and from a diverse set of experiences. Whether coming from backgrounds in television and motion picture production, post-production, advertising or public relations agencies, or web design shops, Coolfire has assembled a team that can collaborate to solve just about any communications need.



Services:

Our list of services runs quite deep. It all stems from the three integrated disciplines of our business: Ideation, Production and Interactive. Different types of clients work with us in very different ways. They key to it all is that no matter how we are engaged we are here to help solve problems and create opportunities with passion, energy and intelligence.

Ideation:
There is no substitute for ideas, insight and inspiration. Whether it’s strategic, creative or tactical, our integrated teams deliver the upfront thinking that produces long-term results. In the past, communication was scheduled, like a TV program or a dentist appointment.  Today, brand interaction is continuous, and control of it has shifted to the user. Think of your brand as a 24-hour round-the-clock communication portal.  People can access it every hour of the day for a myriad of reasons.  What program will they see?  What will inspire them?  What will move them to act? At Coolfire, we specialize in what we call Integrated Brand Programming, helping your brand create an interactive dialogue with the audience it reaches, effectively ‘letting the user in.’

Production:
Nothing should limit your creative vision. Coolfire Media has produced projects that involve complicated visual effects, complex locations and schedules, and various shooting styles. No matter the format, we’re ready to produce.

Video Design & Editing:
Specializing in design driven creative, Coolfire’s artists use motion design, animation, and intuitive editorial skills to collaborate with clients from concept to completion. With five editorial suites and a myriad of experience at the helm, our genuine client relationships and a desire to push ourselves to create something great is what drives us.

Sound Design:
Our approach to audio is no different than our approach to picture – create compelling work that defines a project. Our fully integrated Pro Tools audio suite comes equipped with ISDN phone patch, 5.1 Surround Sound capabilities, a state-of-the-art soundproof recording booth, and every major music library available.

Corporate Meetings & Events:
With your elements designed, it’s time to spread the message to your audience. We handle tasks as diverse as stage design and music scoring, while delivering a cohesive event that threads creative themes and strategic messaging throughout every element. We have produced large-scale events – involving thousands of attendees – with sophisticated lighting, video and production setups. We can also provide a subtle, professional backdrop for a small management or media event. In short, Coolfire makes planning a meeting, conference, or event of any kind a disciplined, integrated, successful process.

Activate Your Story:
Your story is critical. Our mission is to effectively deliver your message in the most applicable and engaging medium. We can help you determine the right way to promote and tell your story through an array of digital medium including, but not limited to, web and flash sites, mobile sites or applications, event and meeting presentations, online games, and digital signage.

Custom Interactive Applications:
“Out of the box” doesn’t always cut it. Following our own sound architecture and framework design, we develop customized web and desktop applications that increase productivity and streamline efficiencies for our clients. Our depth of programming expertise allows us customize or newly develop applications including social networking sites, proposal delivery systems, content management systems, event tracking applications, e-commerce stores, kiosk networked systems just to name a few.

Your Digital Specialists:
We understand you have both short and long-term (needs, challenges). We can dive in and solve a quick problem, adds resources in a timely fashion or develop a full interactive program to suit your neds. In short order we can quickly make our portfolio of customizable services available to you

Products and Services:
Television Commercials, Radio Commercials, Original Music Composition, Corporate Films, Training Films, Sales Videos, Event Videos, Original Television, Short Films, Viral Videos, Music Videos, Documentaries, Promotions, Commercials, HD and Surround Audio, Brochures, Print Ads, Product Packaging, Graphic Design, User Interface Design, Websites, Microsites, Teaser Sites, Banner Ads, Flash Animations, Mobile Applications, Custom Web Applications, E-Commerce Applications, Desktop Applications, Widgets, Content Management Systems, Online Games, Web Tutorials.



Clients:

Here’s a list of some of the companies we’ve worked with recently.

Client List:
Anheuser-Busch, AT&T, Busch Gardens, Canadian Club, Coca-Cola, Energizer, Enterprise Rent-A-Car, Exxon Mobil, First Bank, Fontbonne University, Kashi, Maritiz, MasterCard, McDonald’s, Medicine Shoppe International, Missouri Lottery, Monsanto, NASCAR, Purina Tidy Cats, Rolling Rock, Saint Louis Zoo, Schutt Sports, Scottrade, SeaWorld, STIHL, State Farm Insurance, St. Louis University, Texas Instruments, The NBA, The St. Louis Cardinals, The St. Louis Rams, The U.S. Army, University of Missouri, Washington University

Agency List:
2e Creative, Adamson Advertising, Advertising Savants, AVALA Marketing, Boston Creative, Brighton USA, Cannonball Agency, Cohesion, Drive Agency, Fleishman-Hillard, Geile-Leon, Hoffman Lewis, Hughes Group, Javelin, Momentum, Osborn & Barr, Phoenix Creative, Propaganda, Red Letter Communications, Relay Sponsorship & Event Marketing, RIVET, Rocket Science Creative, Rogers Townsend, Saatchi & Saatchi, Shaw Company, Standing Partnership, The Groove, Weber Shandwick Worldwide.



Contact:

Address and Directions:
Coolfire Media
415 N. 10th Street
St. Louis, MO 63101
Phone: 314-421-2665
Fax: 314-421-060

Management:
Jeff Keane, President

Creative Management:
Josh Hogan, Director of Interactive Media
Tim Breitbach, Director of Strategy & Ideation
Pete Halliday, Director of Production

Business Development:
David Johnson, VP, Business Development
Mike Leopold, Business Development

Office Management:
Alicia Wetstein, Finance & HR

Representation:
Parq Creative Management
Chris Jennings